HEALTY: 2015

Sunday, October 18, 2015

12 Tips and New Standards for Optimizing Your Website

12 Tips and New Standards for Optimizing Your Website

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The latest web development standards, SEO ranking factors and social integrations can be a bit much to keep up with. In 2011, innovative applications for website optimization, user interaction and social media are springing up left and right.

I’ve kept watch and tried out many new web development techniques. I’ve also held an active interest in engaging with readers directly on site and through social networks as much as possible.

In this article, I share the optimization techniques and resources that have been most beneficial to me as a web developer and blogger.

Site Header Tips

1. Optimize your title. By default, WordPress and other CMS’s append your website name to the end of title tags on posts and pages. Using your choice of SEO optimization plugin, such as All In One SEO or WordPress SEO, you can configure post titles to contain just the title of your post.

This technique has proven to be beneficial for ranking well for key terms within post titles. It works because you will eventually receive backlinks with better anchor text and more relevancy on social network shares.

2. Set a default image URL for Facebook & LinkedIn sharing. In the past, images accompanying my articles when displayed on social sharing services like Digg, Facebook, bitly, and others always seemed to be the wrong one or missing entirely! The problem annoyed me to the point that I had to seek out a solution.

I was ecstatic to finally work out a simple way to define the proper post image every time. Plug this code into your site header to define the image URL.

3. Set an author link attribute. (New) Google, Bing and Yahoo recently announced a joint initiative hosted at Schema.org. This HTML tagging platform will work as a framework for defining the structure of a website and individual bits of data. This initiative to create a more open web filled with rich data is just getting started.

Google is getting started right away with a new way to connect authors with their content across multiple websites. Simply define rel=”author” when linking the author’s name in post display as shown here.

Site Speed Tips

4. Track page speed with updated Google Analytics code. (New) Last month Google introduced a revolutionary new feature as part of the upgraded Google Analytics, tracking website load times.

With a little adjustment to your tracking code you can begin receiving reports on site speed analytics. Get this rolling and watch as the next few tips greatly reduce page load times.

_gaq.push(['_trackPageLoadTime']);

5. Minify JavaScript and CSS files. WordPress Minify is a must-have plugin for any site using JavaScript files and detailed CSS.

Automagically have all these files compressed and combined. This will reduce the number of HTTP requests, significantly speeding up page speed performance.

6. Compress images and serve them across multiple sub-domains. Another highly recommend solution for improving website speed is the WP Smush.it plugin which compresses images as you upload them.

I still recommend saving all images for the web using PhotoShop before uploading. Then let Smush.it work a little extra magic to reduce the file size further without noticeably compromising quality.

Additionally, hosting some images on different sub-domains allows them to be loaded simultaneously instead of one at a time.

7. Place non-critical JavaScript calls in the footer. By placing your JavaScript calls just before your closing tag you make sure all critical content and design layout is rendered before JavaScript enhanced elements. This is as important for user experience as page loading time.

Ironically, the new Google +1 button code suggests placing the script tag in your header. Put it in the footer instead!

Increase Conversions

8. Split test your business and lead generation copy. We’re hearing more and more about split-testing or A/B tests in recent years as easier tools are made available. The smallest of changes in copy, color or positioning of call to action elements can sometimes yield big returns.

Here are some economical choices for getting started with split testing your website content.

Google Website Optimizer

A/B Theme Testing Plugin for WordPress

Visual Website Optimizer

9. Reduce bounce rate by engaging readers. There are a lot of great methods for engaging website visitors, encouraging them to stick around longer and click-through to further pages on your site.

I’ve written some common sense suggestions for reducing bounce rate in the past. Simple things like improving your navigation or adding images to content can help.

I have been pleased with increased engagement here at adsense97779 using the following applications.

Wibiya Toolbar (red toolbar at bottom of window) – An incredibly useful toolbar with lots of applications.

Punchtab Rewards (“Rewards” icon at bottom left of window) – Encourage return visits and sharing content with Punchtab’s innovative new social rewards layer.

HelloBar – Run a promotion in the header of your site to get immediate attention. Simple app with lots of thought put into it.

I have 5 beta invites to HelloBar for those interested. Please leave a comment and let me know you’d like one.

Extend Your Reach

10. Go mobile. I use the WPTouch plugin which automatically generates a mobile optimized version of DotSauce Magazine. Have you looked at your Google Analytics browser reports to see if many visitors are using mobile devices? It’s likely more than you think.

Greatly improve their user experience and conserve server resources by implementing a mobile optimized display.

11. Get social. Love them or hate them, social networks are driving traffic and allowing your following to engage and endorse your content. Discover the best widgets and sharing buttons for your website and include them in prime positions such as at the top of your sidebar or directly after post content.

I recommend you highlight the big 4; Facebook, Twitter, LinkedIn and email.

Facebook Social Plugins

Twitter Website Resources

LinkedIn Share button

Google +1 Button (New)

Sharedaddy (Part of JetPack for WordPress)

12. Become a curator of the latest news and resources. This suggestion goes hand-in-hand with getting social. The most influential people on social networks are found generously sharing editorials, news and resources. It’s a great way to build a following and get recommended.

Every day I share a selection of domaining, online business and web development resources on Twitter, the DotSauce Facebook page, LinkedIn, social bookmarking and social news websites. I’ve been doing this for years and have found the practice to be very rewarding.

I’m now using Keepstream to publish a monthly roundup of the best links here on DotSauce. You can also find over 90 industry leading publications at the new adsense97779 blog News site.

Next Up: Optimizing Publisher Experience

I hope you’ve enjoyed these tips and techniques for optimizing websites for both search engines and readers. I’m considering a related post that will feature methods of optimizing your experience as a publisher on the backend of a website. This year, I’ve discovered some very interesting tools and resources that make professional blogging that much easier. Stay tuned.

Thanks for reading my tips. Please leave a comment if you have any questions or suggestions about this article, I would love to hear your thoughts.

Instant Pages: Google Plans to Preload #1 Search Result

Instant Pages: Google Plans to Preload #1 Search Result

Ranking #1 on Google is about to get a major new perk. Today at a live event, dubbed Inside Search, Google has unveiled several innovative new search features including one that could make your website load faster than you ever thought possible.

Along with Voice Search for desktop, Google has introduced a brand new concept in search; preloading the webpage of the first search result.

As a user performs a search Google will use web rendering technology to load the webpage of the #1 search result behind the scenes. When the user navigates to the top search result the website has already been loaded and the site renders instantly.

Coming to Chrome Browser Soon

Google’s Amit Singhal states pages load 3 to 5 times faster for the average user. VentureBeat reports the feature is now available on the developer version of Google chrome and will début in the public beta later this week.

It’s obvious Google is committed to a faster search experience, most notably by rewarding websites that are optimized with better search rankings. When Instant Pages goes live the competition for the #1 search position will become much more intense, but the reward will be all the more sweet.

Extremely Beneficial for Website Owners

This is incredible news for website owners, especially those ranking well for many search terms. If you’re not, it’s time to read up on some of the new rules of SEO.

With instant load times, visitors’ time on-site and lead conversions will increase, bounce-rate will be reduced and more unique visitors will be recorded via analytics. Clicking on the top result will become preferential for the average user. Hopefully Google will expand Instant Pages feature to further top results so that more websites can benefit from instant loading times.

You can get some results now, the previous article here on adsense97779 blog features several resources and tips for website optimization that can increase website speed.

Below is a video demonstration and introduction to Instant Pages.

Conference Crasher Giveaway from SEOmoz

Conference Crasher Giveaway from SEOmoz

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The world’s most respected source for SEO tools and research, SEOmoz is hosting an amazing giveaway featuring over $10,000 in full-conference passes.

These conferences are extremely valuable to industry professionals. This is an opportunity to attend a popular search and social meetup in 2011 for free. Experience first-hand training, keynote speeches and networking; boost your SEO and social media knowledge and rub shoulders with industry leaders.

Conference Crashin’ Time

SEOmoz is giving away 2 tickets to each of the following conferences in a random drawing.

MozCon – Seattle, WA — July 25th – 27th, 2011

SES – San Francisco, CA — August 15th – 19th, 2011

Social Media Summit – San Francisco, CA — August 15th – 16th, 2011

Wappow Search and Social Hawaii! — September 26th – 29th, 2011

SearchExchange – Charlotte, NC — October 3rd – 5th, 2011

Conversion Conference East – NYC, NY — October 19th – 20th, 2011

Distilled PRO Seminar – London, UK — October 24th – 25th, 2011

Enter to Win

For your chance to win, simply signup for a free SEOmoz PRO trial by June 29th at midnight.

That’s not much time to enter the giveaway. So, check out SEOmoz PRO tools now with no obligation to purchase and a sweet chance at a free conference pass.

Friendly Reminder

DotSauce is hosting a slightly more modest giveaway that ends on Jun 30th. You can enter to win a free design package from Logo.com after checking out the latest web development special.

Domaining, Online Business and Web Development Link Roundup for June

Domaining, Online Business and Web Development Link Roundup for June

Another month brings another big collection of resources related to branding, domaining, online business, marketing, web development and SEO. I’m always on the lookout for educational and inspiring articles and editorials that can help better myself as an online entrepreneur. And, of course, I am eager to share what I have learned with adsense97779 blog readers.

I have categorized and selected choice updates from the month of June in today’s link roundup.

Most of these links are also shared on the DotSauce Facebook page.

Branding & Domain Names

Each month it seems the domain name industry is featured in the mainstream media more and more. With ICANN’s approval of the new generic TLD space this month, I am confident this trend will continue. I found these headlines and resources particularly interesting.

Online Business

I’ve been pleased to read many informative and inspiring articles from respected entrepreneurs and industry leaders this month.

Web Development & SEO

Nearly a dozen great articles on SEO have been featured this month. The industry is evolving rapidly; optimizing for site performance, social engagement and producing quality content are becoming increasingly important to become an authority site.

Marketing & Social Media

These articles can help get you on the right path towards social media success. Get updated on the latest trends and social marketing techniques.

You’re welcome to retweet any of these links to your own following or share the entire link roundup. Have a great holiday weekend!

Domain Holdings Raises $2.9M to Energize DomainPower Development Platform

Domain Holdings Raises $2.9M to Energize DomainPower Development Platform

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Industry veterans Chad Folkening and John Ferber plan to use a large cash infusion to advance a new domain development platform. Their Florida based domain development company, Domain Holdings has raised $2.9 million in funding as reported by TechCrunch this morning.

DomainPowerDomain Holdings has debuted a new domain development platform called DomainPower, a follow up to Rapid Domain Builder, it’s 2010 predecessor . The new development platform will focus on content development for SEO performance and engagement, and will feature multiple revenue opportunities.

DomainPower offers dozens of niche website frameworks suited to specific industries (Shopping, Insurance, Travel, etc.). Sites are enhanced with plug-ins such as social media integration. Enhancement services such as website content, link building and directory submission are also featured.

Security Vulnerability When Using Multiple Domains On The Same Host

Security Vulnerability When Using Multiple Domains On The Same Host

DotSauce Magazine was hacked recently, I’ve lost over 20% of web traffic for most of July which previously came organically from Google. I’m writing this update to share how I overlooked an important security vulnerability that may prove familiar to many domain name developers.

[Header image via Flickr]

Multiple Domains Multiplies Risk

I have a semi-dedicated server that I use to host all of my web properties, domain development projects and many client websites. Before today, my public directory had something like 100 folders representing multiple domains for various websites, mainly WordPress installations.

I found out the hard-way that exploits within a particularly vulnerable script on one directory can lead to complete access of the public_html directory. In my case, a neglected old WordPress installation came back to bite me in the butt. I also discovered a vulnerability within an old PHP-LinkDirectory installation.

It’s something I should of known was possible, but never thought an exploit would be so bad as to lead to this.

The hackers placed code within .htaccess files, redirecting Google bots to spam sites. Normal visitors, including myself were none the wiser as search rankings were taken over. It’s an all-too-common, devious form of hacking that you should be wary of.

Luckily, several observant readers reported that something was awry with my search listings (they are still screwed up) and I was able to contact Google to remove the suspected hacking warning.

Avoiding This Disaster

Nobody should have to go through the experience of losing all their hard-earned search rankings. There are several actions you can and should take to prepare for and avoid a potential hack when using multiple domains on the same host.

Move inactive projects to a new folder, hidden below the public_html level

Be vigilant and timely about updating all web software

Regularly check notices from Google Webmaster Tools

Monitor website content changes through a third-party service such as CodeGuard

I’m not too worried as DotSauce Magazine should bounce back in the coming days and weeks.

I would greatly appreciate your support in sharing our content and +1’ing articles to help speed the process along. You can earn rewards like free domain registration through our loyalty program if you do. Try out one of our share buttons to sign-up for free.

Google Launches Pay For Page Speed Service

Google Launches Pay For Page Speed Service

Big news is making rounds in technology circles today. Google has unveiled another innovative new service targeted at website performance.

Google’s official Page Speed announcement reports speed improvements of 25% — 60% on some websites. The service works by routing your DNS requests to Google’s server where they rewrite your website and serve it to visitors faster with optimized CSS, image, text and script compression, caching and other tricks.

[Header image via Flickr]

Is Google’s Page Speed Service really necessary? I’m not convinced it’s for the masses yet because most of these techniques are available freely. However, I’m sure there is a large market for individuals or businesses who are willing to leave website optimization up to Google. It can provide some peace of mind in knowing that all the many best practices for optimization are taken care of for you.

Try It Out

You can see how the Page Speed Service would improve your website performance now at WebPageTest.org.

For now, the service is free for a select number of webmasters who sign up here. Google plans to charge a fee for usage in the near future.

Related Article: Instant Pages: Google Plans to Preload #1 Search Result

My Page Speed Service Results

I ran the DotSauce Magazine homepage through the comparison test. You can view my results here. Google was only able to speed up the site by about 0.1 seconds, a 1% improvement. Not surprising really as I have taken steps to increase website performance manually.

Page Speed Service Comparison

Don’t get me wrong, I did see some benefit to the service. The start-rendering time as reported by the comparison did show a marked improvement. Some images began loading 14.9% faster as you can see in the results, particularly on the visual comparison.

I attribute the already fast load time to optimization techniques and resources recently featured in my article, 12 Tips and New Standards for Optimizing Your Website. I highly recommend you implement most, if not all, of these tips if you haven’t already.

How did Google Page Speed work for your website load time? Would you pay a subscription fee for this service? Please leave a comment below with your thoughts.

This should prove to be a valuable service that will help boost business by reducing website bounce rate and increasing search rankings.

Web Development, Domaining and SEO Link Roundup for July

Web Development, Domaining and SEO Link Roundup for July

In this month’s roundup I have created collections of the top web development, domaining and SEO news and resource links shared with DotSauce followers in July.

In an effort to make the monthly link roundups easier to consume I’ve left out updates on marketing, social media, small business and entrepreneurship.

If you’re interested in getting all the updates please connect with DotSauce on one of these networks.

Stay In The Know: Connect With DotSauce

Twitter – (See top of sidebar to follow –>) Join 15,000 others who follow @DotSauce tweets on domains, SEO, marketing and web development.

Facebook – (See top of sidebar to like –>) Like DotSauce on Facebook where you’ll receive almost all the resources shared on Twitter, though more focused on domaining. Plus receive special announcements and exclusive offers for fans.

LinkedIn – If you are a web professional or work in a related industry, I would be glad to have you connect with me on LinkedIn. Twitter updates are broadcast to the LinkedIn stream.

Google+ – Add me to your circles. I’ll be sharing special updates and resources with Google Plus connections soon.

Web Development

It seems the theme for July is speed. Included are several great resources and some big news from Google on the webpage performance front.

Domaining

The domain industry continues to get exposure in the mainstream media. July was a busy month with several major industry moves and great editorials.

SEO

The web at large is catching on that social media and SEO go together. Google+ has been the tipping point, time to get on board.

Thank you for checking out these recommended news articles and resources. I hope you’ve found some beneficial information that can help your business or website.

As always, you’re welcome to share these links with your followers individually or by using one of the share buttons below. Any mentions are greatly appreciated.

10 More Time-Saving Domain and SEO Bookmarklets

10 More Time-Saving Domain and SEO Bookmarklets

Last year, my original list of 12 domain name and SEO bookmarklets turned out to be quite a popular resource. Having instant access to data and analytics for any domain you’re browsing is such a convenience.

I’m pleased to be sharing a bunch more new bookmarklets I’ve come across recently in a great post by Tom Critchlow on SEOMoz. These SEO-centric bookmarklets provide immediate access to pertinent data from Google and leading SEO tools.

The bookmarklets below may appear like regular hyperlinks, but you will need to drag and drop these links to your browser toolbar or save them as bookmarks for them to function properly. Consider creating a folder to drag the bookmarklets to if you plan on using many of them.

Domain Name and SEO Bookmarklets

These bookmarklets, when clicked from the browser toolbar, will provide quick access to valuable information and analytics about the website currently being viewed.

Bookmarklet: OSE Report (Drag & Drop link to your toolbar)

Description: Open Site Explorer by SEOMoz offers a comprehensive SEO report

Bookmarklet: OSE Top Pages (Drag & Drop link to your toolbar)

Description: Analyzes a domain name for the most authoritative pages

Bookmarklet: OSE Anchor Text (Drag & Drop link to your toolbar)

Description: Displays a report on the anchor text used to link to a domain

Bookmarklet: Google Site Search (Drag & Drop link to your toolbar)

Description: Performs a query to retrieve all indexed pages for a domain

Bookmarklet: Google Cache (Drag & Drop link to your toolbar)

Description: Access the most recent Google cache version of a URL

Bookmarklet: Google Insights (Drag & Drop link to your toolbar)

Description: Performs a search for the term popularity of a domain name without the TLD

Bookmarklet: Google Ad Planner (Drag & Drop link to your toolbar)

Description: Runs a comprehensive report on a domain including traffic estimates and related sites

Bookmarklet: SEM Rush (Drag & Drop link to your toolbar)

Description: Comprehensive PPC marketing report

Bookmarklet: MajesticSEO (Drag & Drop link to your toolbar)

Description: Displays a report on backlinks to a domain over time

Bookmarklet: Topsy (Drag & Drop link to your toolbar)

Description: Shows the latest engagement activity on Twitter for a particular domain

More Bookmarklets

Get 12 more domain and SEO bookmarklets from my previous article for quick access to data on DomainTools, Estibot, Archive.org, Compete, Delicious and others.

Share the Time Savings

I hope you’ve enjoyed these time-saving bookmarklets for domain name and SEO research. Please consider sharing this post with your fellow web professionals if you found them particularly useful.

What are your favorite bookmarklets? Leave a comment below and let us know which ones you use the most or share a useful bookmarklet not mentioned here.

5 Tips on Using Social for SEO

5 Tips on Using Social for SEO

Social media is often overlooked in its roll as an element of SEO. In this article I share 5 areas of interest along with some suggestions for using social media marketing and social networking to increase you presence and rankings on search engines.

1. Set the Right Twitter Name

Just the name, no frills.

One of the most powerful tips for ranking high for your personal or brand name is to carefully craft your Twitter profile name. Not the username, but the name associated with the profile that gets displayed as the page title.

Use the keyword, name or phrase you want to rank for. No other words, characters or icons.

Image via Flickr.

Over time your profile will gain backlinks from yourself and your own website and likely dozens more from Twitter profile directories and applications. An active profile almost always has a shot at ranking on page 1.

2. Fresh Content and Embedding Twitter Updates

One of the latest updates to Google’s search algorithm is rewarding fresh content. Google recently reported they’ve implemented this update which applies to queries posed in a way in which the newest content would be the most beneficial for the searcher.

The latest news and most-recent resources in your industry may be receiving a big traffic boost.

In other news from Google, it has been confirmed that indexing of dynamic content such as AJAX/JavaScript is now live. This includes elements like Twitter status updates widgets and advanced commenting platforms like Disqus and Facebook Comments.

Social media updates are often a source of fresh content, so these two Google updates go hand-in-hand.

3. Sharing for More Than Backlinks

Sharing your content is probably one of the most common, yet most under-utilized SEO techniques. Many website owners believe that there is not any direct SEO benefit to sharing links on Facebook or Twitter because the links are shortened, redirected, and tagged no-follow. What they’ve failed to realize is that SEO is no longer all about backlinks.

Search engines now monitor social media activity and may reward unique and valuable shares. It’s also been confirmed that no-follow links do provide some value.

Be sure to have the latest sharing button embed codes and make use of them to spread your content.

4. Engagement on Google+

The +1 button may not seem like much now, but overtime its value will prove great in terms of SEO. As more people adopt Google+ as their social network of choice, the addition of +1’s and share data will make your search results very attractive.

A page with a lot of recommendations may gain a significant boost within your network as well as friends of friends.

StudioPress has been shared on Google+.

This should encourage you to add new people of interest to your circles to grow your Google+ network. You should also advertise the Google+1 button prominently.

I’d be thrilled if you gave adsense97779 blog the honor of a recommendation on Google+! The button is at the top right near the newsletter subscription.

5. Learning More About SEO

Likely the most valuable contribution social media provides to SEO is the latest news. Your lists, circles, groups or wall can be an excellent resource for broadening your knowledge on SEO.

Follow industry leading publications and known SEO experts to stay up-to-date on the latest in a constantly evolving industry.

Thank you for reviewing my tips on leveraging social media for SEO benefit. Please leave a comment below if you would like to contribute one of your own. Best of luck and happy networking.

Using Domain Names as the Cornerstone of SEO

Using Domain Names as the Cornerstone of SEO

Savvy domain investors have been aware of the concept and benefits of using keywords in their domain names for SEO purposes since the beginning. The rest of the world has started to catch on in recent years.

While doing some freelance projects for my New Year website development special, I couldn’t help but notice a trend that comes up in almost every site; keyword domains. Clients are either interested in finding a great keyword domain or already have one ready to go.

Leading SEOs and even Google’s Matt Cutts have confirmed that keywords in domain names offer benefits to search rankings. The benefits have been observed by many and even thought to be too much by some.

My personal philosophy and reasoning for using keyword domain names extends beyond this primary benefit. In this article, I will share some ideas on keyword domains and why I think everyone should consider using them.

Keyword Targeting

The #1 reason that keywords in domain names are beneficial for SEO is not because of some secret Google algorithm, it’s simply that other web properties will link to your website using the keywords in your domain or business name.

Business Name – It’s 2012 and the domain name should now be an essential part of naming any business. I’m sure you’ve heard that picking a domain name can be frustrating. Many business owners are not familiar with keyword tools or the domain industry for that matter. This leaves an opportunity for those in-the-know to gain a significant competitive advantage using keywords in their domain.

Generic Domains – These are the “Holy Grail” of keyword domain names, representing the exact match term(s) and nothing else. Generic domains are typically highly valued and sought after virtual real estate. However, it is still possible to acquire them on the aftermarket or speculate on new and emerging industries. Generic domains can provide tremendous boost to SEO efforts.

Long-tail Domains – Opportunity awaits those willing to venture into the territory of longer domains. Three word domains are fast becoming commonplace and are being used to rank for exact match phrases, products and services. Developing one or more long-tail keyword phrase domains can set you up to receive consistent targeted leads from organic search traffic for those terms.

You can use the popular Google AdWords keyword tool to discover high search volume / low competition keyword phrases that may be available to register as .com domains.

Branding

It’s true that brandable domain names can work just as well as purely keyword domain names; a previous post covered all those details. As mentioned in the editorial, keywords can also play a part in the branding process.

Keyword + Brand– Using a keyword connected to a unique brand identifier is a great strategy for those on a budget or in a somewhat crowded niche. These domains can be easier to find and may help you along the brainstorming process of naming your business.

For example, a Raleigh Catering company could find SEO benefit using a domain like RaleighCateringPros.com. The Pros suffix is relevant to the business, but will not be searched for by new customers. However, over time, the site will gain backlinks which include the phrase “Raleigh Catering.”

Short Links – Many businesses and publications are beginning to use their own custom domain names as link shorteners. This can potentially provide additional SEO benefits through social network sharing as articles propagate through the web.

Keywords provide instant recognition which is great for usability, advertising and marketing. They also bring preconceived expectations, so be sure to deliver with relevant content.

Remember that domain names are essentially your cornerstone for SEO. You’ll still need to work hard to optimize you website, it’s content and engage in a constantly changing social web.

Do you use keywords in your domain names? Are you struggling to find a viable domain? Please leave a comment below to share your experience using domain names for SEO.

Friday, October 16, 2015

Facebook is most used social media website on earth and very beneficial for marketing purposes

Facebook is most used social media website on earth and very beneficial for marketing purposes

Facebook is a casual social media platform.

If you want to get better output from Facebook you need to do an active social media marketing strategy.

You have to build a Facebook business fan page in order to make brand awareness. You should have to focus on the layout because it’s one of the most important components of the Facebook experience.

To get more followers and to become successful on Facebook you need to post industry-related articles, videos, images etc on your business page. Facebook is easy to use and maintain. If you want to get success form it you need to post and stay active on your page to get more and more followers.

Twitter is a great social media marketing platform. It allows you to tweet your latest updates on the web. You can follow tweeter accounts of your competitors in your industry or related fields. You must try to get some followers in return.

You can use twitter for your official tweets about different and special promotions or discounts and news updates but you should add some fun and humor into your tweets. Always retweet when your customer comment something nice about you and never forget to answer the people’s questions.

If you want to use twitter for social media marketing purposes keep one thing in mind that you need to be active on it because communication is the best process to get success on twitter.

Guest Post Blogging tips

Guest Post Blogging tips

You must be thinking what is Guest Post? Well, the guest post is basically a blogging trick which is quite useful. If you have knowledge of some specific topic and you know that you can write quality articles on it.

You have to find a blog which allows guest posting and promotes the articles which will be written by you. Even there are many blogs which will pay you for the guest post. This is a good way to increase the traffic to your own blog and earn extra little cash. The guest posts allow you to get a backlink from the blogs for which you do the guest posting. It is really useful and many top bloggers are using it to take advantage of more increase in the traffic. In the blogging tips guest posting has a major role.

The bloggers who are doing guest posts stated that it is the useful tip for every blogger and blogger should do research and contact big blogs for the guest posts. Many big blogs require a well written guest post.

If you think you can write a top quality blog post to entertain the readers of the blog then you should go for it. If your post gets rejected from any blog you don’t have to feel worried or disheartened. Instead, try again and write posts and send to other blogs and hopefully eventually you will find some blogs which will approve your posts and even pay you for the post.

Important rules for social media marketing

Important rules for social media marketing

By knowing the content power and social media marketing it can help you to increase your audience and clients in a great way.

But if don’t have any prior knowledge and experience than it can be difficult for you. It’s important that you should understand and learn the basic methods of social media marketing. If you want to increase the audience you have to remember these 10 laws, it will help you to build a strong base to serve your customers and your brand.

The Law of ListeningIf you want success with social media and content marketing, you need to listen more and talk less. Connect with your targeted audience by reading there online contents and join in their conversations to learn what’s important for them.

If you do this it will help you to create content and conversation which interest people.

The Law of FocusIn social media marketing it is better to be specialized in one thing than doing many things. If you will do things in specialized way it will be easy to focus. If you have a good focus on social media and content marketing strategy, you can build successful brands and there is a big chance you will get success.

The Law of Quality

Quality is everything. Go for a quality instead of quantity. It will be better if you will have 1,000 online connections that are reliable and like to read, share and talk about your content with their own personal audience than 10,000 connections which will not come back to your website after connecting with you the first time.

Keyword Research for Social Media

Keyword Research for Social Media

Keywords are very important to get success in social media marketing. Marketers have knowledge of keywords and they know it’s important to use keyword research and keywords analysis in order to get success in paid and organic search advertising.

The searching and implementation of keywords is highly important and productive in social media marketing. You should know which keywords are used by your audience, when your target audience is sharing videos, content on Flick or YouTube, or they are using Twitter to tweet.

When you do research and recognize the keywords for social media, you will have a clear track to build and convey your message in an effective way. By doing this level of keyword research for all the social media optimization strategies (image tagging, optimized videos, social bookmarking or targeted tweets) provides you great results and good value to the efforts you put in social media marketing.

Don’t use same keywords for all platforms. Many people believe and use the same keywords on social media marketing which they use on PPC (pay per click) advertisement. They think that search engine optimization efforts can exactly be successful in the social media marketing strategy as well. But this not true, there is a big difference between social and search which include: Query differences:

If some queries are popular on Google it doesn’t mean the same query will be popular on YouTube. For instance, the query “YouTube” which is very famous on Google will not be much popular on YouTube, where music queries will be more in demand by user searches.

Keywords in blogging tips

Keywords in blogging tips

The keyword is really important in blogging. A keyword is a special word which we use in the text of the article to make it accessible for search engine to find your content and show it to people in the search results. It’s not so difficult to understand the importance of keywords. The keywords are one of the most important blogging tips. Initially, you have to search for the keywords which you want to use in your article.

To find keywords Google provide the tools which are known as keyword planner. You have to learn how to use the keyword planner and then you will find the keywords pretty easily. In the keyword planner, you will find millions of keywords in their search results, competition and bid price. You can easily type in the word and keyword planner will show you the keywords related to your query.

Find 2 to 3 good keywords and then use them in the text of your article. The use of keywords in the text should be in a proper way. You should not use the same keywords over and over again in the text. Instead, you should use all the keywords in the text and fit it in article smoothly. Don’t forget the importance of proper placement of keywords. There are many other tools available online from where you can find the keywords. You should try to find the keywords which are low in competition, higher bid rate and thousands of searches.

Social media is a great utility of internet based websites specially designed

Social media is a great utility of internet based websites specially designed

Social media is a great utility of internet based websites specially designed for generating and sharing data throughout the world. Social media is an efficient type of electronic media used through both computer and mobile devices, hence providing greater utility to its users. The majority of the social media websites are by default generated in order to access the general information of its users. This information includes the identity of its users covering age, gender, marital status, activities, likes and interest. Social media is an effective tool for data navigation and accessing the location providing information of the users. The hallmark feature of the social media is content generation and sharing. On different social media websites users can generate and share their data irrespective of the age, gender, religion and nationality biases, with the availability of this data throughout the world. Moreover, social media websites help individuals to make interpersonal

relationship, as people from all over the world come across each other through these websites. Different worldwide protests and group activities are arranged by the utility of this media. Besides some basic pillars of these social media websites, there are some extra features, enticing users’ interest in these websites and making them famous. Virality of social media is one of those features that help share and re-share an original content such as share on Facebook, re-blog on Tumblr, and retweet on Twitter. In addition social media is a splendid platform for E-marketing providing many opportunities for manufactures to sell their products.

Important SEO tips

Important SEO tips

Don’t expect visitors with SEO If you have a website and you are working on it but not on SEO then your website will not get any visitors. In order to get visitors you need to work on SEO. If you won’t do it search engines such as Google will not rank and categorize your website for the relevant keywords. Do both off-site SEO and on-site SEOIn order to become a successful blogger, you need to work on both sides of the SEO which are on-site and off-site. You will not be able to get great results if you will only focus on one side of the SEO. Do the SEO nowIf you wait longer for the SEO strategies and work then there is a big possibility that your competitors will go further ahead of you. It would become a lot harder to rank higher than your competition. Know about your competitionYou have to do a little research and find out your competitors. You only have to enter the specific keyword in the search box and you will know your competitors. Try to focus on their on-site and off-site SEO strategies and see what it takes to beat your competition. Websites are not same If you think about the SEO strategy which your competitors have works for you then you are thinking wrong. Every website is different and you need to make the SEO strategy according to your own website.