12 Tips and New Standards for Optimizing Your Website

12 Tips and New Standards for Optimizing Your Website

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The latest web development standards, SEO ranking factors and social integrations can be a bit much to keep up with. In 2011, innovative applications for website optimization, user interaction and social media are springing up left and right.

I’ve kept watch and tried out many new web development techniques. I’ve also held an active interest in engaging with readers directly on site and through social networks as much as possible.

In this article, I share the optimization techniques and resources that have been most beneficial to me as a web developer and blogger.

Site Header Tips

1. Optimize your title. By default, WordPress and other CMS’s append your website name to the end of title tags on posts and pages. Using your choice of SEO optimization plugin, such as All In One SEO or WordPress SEO, you can configure post titles to contain just the title of your post.

This technique has proven to be beneficial for ranking well for key terms within post titles. It works because you will eventually receive backlinks with better anchor text and more relevancy on social network shares.

2. Set a default image URL for Facebook & LinkedIn sharing. In the past, images accompanying my articles when displayed on social sharing services like Digg, Facebook, bitly, and others always seemed to be the wrong one or missing entirely! The problem annoyed me to the point that I had to seek out a solution.

I was ecstatic to finally work out a simple way to define the proper post image every time. Plug this code into your site header to define the image URL.

3. Set an author link attribute. (New) Google, Bing and Yahoo recently announced a joint initiative hosted at Schema.org. This HTML tagging platform will work as a framework for defining the structure of a website and individual bits of data. This initiative to create a more open web filled with rich data is just getting started.

Google is getting started right away with a new way to connect authors with their content across multiple websites. Simply define rel=”author” when linking the author’s name in post display as shown here.

Site Speed Tips

4. Track page speed with updated Google Analytics code. (New) Last month Google introduced a revolutionary new feature as part of the upgraded Google Analytics, tracking website load times.

With a little adjustment to your tracking code you can begin receiving reports on site speed analytics. Get this rolling and watch as the next few tips greatly reduce page load times.

_gaq.push(['_trackPageLoadTime']);

5. Minify JavaScript and CSS files. WordPress Minify is a must-have plugin for any site using JavaScript files and detailed CSS.

Automagically have all these files compressed and combined. This will reduce the number of HTTP requests, significantly speeding up page speed performance.

6. Compress images and serve them across multiple sub-domains. Another highly recommend solution for improving website speed is the WP Smush.it plugin which compresses images as you upload them.

I still recommend saving all images for the web using PhotoShop before uploading. Then let Smush.it work a little extra magic to reduce the file size further without noticeably compromising quality.

Additionally, hosting some images on different sub-domains allows them to be loaded simultaneously instead of one at a time.

7. Place non-critical JavaScript calls in the footer. By placing your JavaScript calls just before your closing tag you make sure all critical content and design layout is rendered before JavaScript enhanced elements. This is as important for user experience as page loading time.

Ironically, the new Google +1 button code suggests placing the script tag in your header. Put it in the footer instead!

Increase Conversions

8. Split test your business and lead generation copy. We’re hearing more and more about split-testing or A/B tests in recent years as easier tools are made available. The smallest of changes in copy, color or positioning of call to action elements can sometimes yield big returns.

Here are some economical choices for getting started with split testing your website content.

Google Website Optimizer

A/B Theme Testing Plugin for WordPress

Visual Website Optimizer

9. Reduce bounce rate by engaging readers. There are a lot of great methods for engaging website visitors, encouraging them to stick around longer and click-through to further pages on your site.

I’ve written some common sense suggestions for reducing bounce rate in the past. Simple things like improving your navigation or adding images to content can help.

I have been pleased with increased engagement here at adsense97779 using the following applications.

Wibiya Toolbar (red toolbar at bottom of window) – An incredibly useful toolbar with lots of applications.

Punchtab Rewards (“Rewards” icon at bottom left of window) – Encourage return visits and sharing content with Punchtab’s innovative new social rewards layer.

HelloBar – Run a promotion in the header of your site to get immediate attention. Simple app with lots of thought put into it.

I have 5 beta invites to HelloBar for those interested. Please leave a comment and let me know you’d like one.

Extend Your Reach

10. Go mobile. I use the WPTouch plugin which automatically generates a mobile optimized version of DotSauce Magazine. Have you looked at your Google Analytics browser reports to see if many visitors are using mobile devices? It’s likely more than you think.

Greatly improve their user experience and conserve server resources by implementing a mobile optimized display.

11. Get social. Love them or hate them, social networks are driving traffic and allowing your following to engage and endorse your content. Discover the best widgets and sharing buttons for your website and include them in prime positions such as at the top of your sidebar or directly after post content.

I recommend you highlight the big 4; Facebook, Twitter, LinkedIn and email.

Facebook Social Plugins

Twitter Website Resources

LinkedIn Share button

Google +1 Button (New)

Sharedaddy (Part of JetPack for WordPress)

12. Become a curator of the latest news and resources. This suggestion goes hand-in-hand with getting social. The most influential people on social networks are found generously sharing editorials, news and resources. It’s a great way to build a following and get recommended.

Every day I share a selection of domaining, online business and web development resources on Twitter, the DotSauce Facebook page, LinkedIn, social bookmarking and social news websites. I’ve been doing this for years and have found the practice to be very rewarding.

I’m now using Keepstream to publish a monthly roundup of the best links here on DotSauce. You can also find over 90 industry leading publications at the new adsense97779 blog News site.

Next Up: Optimizing Publisher Experience

I hope you’ve enjoyed these tips and techniques for optimizing websites for both search engines and readers. I’m considering a related post that will feature methods of optimizing your experience as a publisher on the backend of a website. This year, I’ve discovered some very interesting tools and resources that make professional blogging that much easier. Stay tuned.

Thanks for reading my tips. Please leave a comment if you have any questions or suggestions about this article, I would love to hear your thoughts.

5 Tips on Using Social for SEO

5 Tips on Using Social for SEO

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Social media is often overlooked in its roll as an element of SEO. In this article I share 5 areas of interest along with some suggestions for using social media marketing and social networking to increase you presence and rankings on search engines.

1. Set the Right Twitter Name

Just the name, no frills.

One of the most powerful tips for ranking high for your personal or brand name is to carefully craft your Twitter profile name. Not the username, but the name associated with the profile that gets displayed as the page title.

Use the keyword, name or phrase you want to rank for. No other words, characters or icons.

Image via Flickr.

Over time your profile will gain backlinks from yourself and your own website and likely dozens more from Twitter profile directories and applications. An active profile almost always has a shot at ranking on page 1.

2. Fresh Content and Embedding Twitter Updates

One of the latest updates to Google’s search algorithm is rewarding fresh content. Google recently reported they’ve implemented this update which applies to queries posed in a way in which the newest content would be the most beneficial for the searcher.

The latest news and most-recent resources in your industry may be receiving a big traffic boost.

In other news from Google, it has been confirmed that indexing of dynamic content such as AJAX/JavaScript is now live. This includes elements like Twitter status updates widgets and advanced commenting platforms like Disqus and Facebook Comments.

Social media updates are often a source of fresh content, so these two Google updates go hand-in-hand.

3. Sharing for More Than Backlinks

Sharing your content is probably one of the most common, yet most under-utilized SEO techniques. Many website owners believe that there is not any direct SEO benefit to sharing links on Facebook or Twitter because the links are shortened, redirected, and tagged no-follow. What they’ve failed to realize is that SEO is no longer all about backlinks.

Search engines now monitor social media activity and may reward unique and valuable shares. It’s also been confirmed that no-follow links do provide some value.

Be sure to have the latest sharing button embed codes and make use of them to spread your content.

4. Engagement on Google+

The +1 button may not seem like much now, but overtime its value will prove great in terms of SEO. As more people adopt Google+ as their social network of choice, the addition of +1’s and share data will make your search results very attractive.

A page with a lot of recommendations may gain a significant boost within your network as well as friends of friends.

StudioPress has been shared on Google+.

This should encourage you to add new people of interest to your circles to grow your Google+ network. You should also advertise the Google+1 button prominently.

I’d be thrilled if you gave adsense97779 blog the honor of a recommendation on Google+! The button is at the top right near the newsletter subscription.

5. Learning More About SEO

Likely the most valuable contribution social media provides to SEO is the latest news. Your lists, circles, groups or wall can be an excellent resource for broadening your knowledge on SEO.

Follow industry leading publications and known SEO experts to stay up-to-date on the latest in a constantly evolving industry.

Thank you for reviewing my tips on leveraging social media for SEO benefit. Please leave a comment below if you would like to contribute one of your own. Best of luck and happy networking.

Guest Post Blogging tips

Guest Post Blogging tips

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You must be thinking what is Guest Post? Well, the guest post is basically a blogging trick which is quite useful. If you have knowledge of some specific topic and you know that you can write quality articles on it.

You have to find a blog which allows guest posting and promotes the articles which will be written by you. Even there are many blogs which will pay you for the guest post. This is a good way to increase the traffic to your own blog and earn extra little cash. The guest posts allow you to get a backlink from the blogs for which you do the guest posting. It is really useful and many top bloggers are using it to take advantage of more increase in the traffic. In the blogging tips guest posting has a major role.

The bloggers who are doing guest posts stated that it is the useful tip for every blogger and blogger should do research and contact big blogs for the guest posts. Many big blogs require a well written guest post. 

If you think you can write a top quality blog post to entertain the readers of the blog then you should go for it. If your post gets rejected from any blog you don’t have to feel worried or disheartened. Instead, try again and write posts and send to other blogs and hopefully eventually you will find some blogs which will approve your posts and even pay you for the post.

Keywords in blogging tips

Keywords in blogging tips

The keyword is really important in blogging. A keyword is a special word which we use in the text of the article to make it accessible for search engine to find your content and show it to people in the search results. It’s not so difficult to understand the importance of keywords. The keywords are one of the most important blogging tips. Initially, you have to search for the keywords which you want to use in your article. 

To find keywords Google provide the tools which are known as keyword planner. You have to learn how to use the keyword planner and then you will find the keywords pretty easily. In the keyword planner, you will find millions of keywords in their search results, competition and bid price. You can easily type in the word and keyword planner will show you the keywords related to your query. 

Find 2 to 3 good keywords and then use them in the text of your article. The use of keywords in the text should be in a proper way. You should not use the same keywords over and over again in the text. Instead, you should use all the keywords in the text and fit it in article smoothly. Don’t forget the importance of proper placement of keywords. There are many other tools available online from where you can find the keywords. You should try to find the keywords which are low in competition, higher bid rate and thousands of searches.

Important SEO tips

Important SEO tips

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Don’t expect visitors with SEO If you have a website and you are working on it but not on SEO then your website will not get any visitors. In order to get visitors you need to work on SEO. If you won’t do it search engines such as Google will not rank and categorize your website for the relevant keywords. Do both off-site SEO and on-site SEOIn order to become a successful blogger, you need to work on both sides of the SEO which are on-site and off-site. You will not be able to get great results if you will only focus on one side of the SEO. Do the SEO nowIf you wait longer for the SEO strategies and work then there is a big possibility that your competitors will go further ahead of you. It would become a lot harder to rank higher than your competition. Know about your competitionYou have to do a little research and find out your competitors. You only have to enter the specific keyword in the search box and you will know your competitors. Try to focus on their on-site and off-site SEO strategies and see what it takes to beat your competition. Websites are not same If you think about the SEO strategy which your competitors have works for you then you are thinking wrong. Every website is different and you need to make the SEO strategy according to your own website.

Twitter for Business: 7 Tips to Maximize Results in the Inspiration Age [Podcast]

Twitter for Business: 7 Tips to Maximize Results in the Inspiration Age [Podcast]

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Is it true that you are sick of listening to business and advertising pioneer companions boast about the quantifiable results they are accomplishing utilizing Twitter? They discuss all their new companions, new groups and even new customers. Do you have an inclination that you are as a rule left in the Twitter dust and that you're never going to make up for lost time or truly realize what it's about? 

Have you attempted to utilize Twitter for business however genuinely have no clue how to accomplish anything near a ROI on your speculation of time and asset? 

We live in a universe of motivation. On the off chance that you can't figure out how to motivate and interface with your gathering of people, you're going to have a troublesome time accomplishing any sort of profit for any informal community, including Twitter 

You can't simply jump on Twitter and begin spamming connections, coupons and blurbs about you and your image, you need to give esteem and discover human ways that you can genuinely interface at the human level with your gathering of people, group, companions, online family and adherents. 

Actually we're all the media. Me, you, your children, your mother and even your Grandma on the off chance that she has a Facebook account. On the off chance that you need to transcend the commotion you have to unite with genuine individuals, not simply site URLs. 

Do these Twitter for Business inquiries sound well known? 

You need to reach new crowds and markets? 

You need to expand and improve brand mindfulness? 

You utilize Twitter yet have no clue what you are doing? 

You wish you could better sustain connections utilizing online networking? 

You need to figure out how to better utilize Twitter for business? 

You need to take in more about what your opposition is doing? 

In the event that you'd like responses to these inquiries, then you must listen to scene 174 of the Social Zoom Factor podcast. I impart to you 5 demonstrated systems to amplify your outcomes utilizing Twitter as a part of the motivation age. 

Make sure to subscribe to this whole fresh out of the plastic new arrangement, "Welcome to The Inspiration Age. Are You Ready?" on iTunes, Stitcher or SoundCloud 

In this 25 moment podcast you will learn: 

Why you must figure out how to grasp the motivation age for achievement utilizing online networking for business 

The most effective method to take advantage of the force of Twitter to support connections 

Step by step instructions to influence Twitter to develop your email rundown of endorsers 

Step by step instructions to utilize Twitter to take in more about your business sector and rivalry 

Step by step instructions to test new items, administrations, taglines and other advertising messages with Twitter 

Step by step instructions to really rouse and join with your gatherings of people utilizing Twitter 

Step by step instructions to know whether it's an ideal opportunity to get assistance from a third gathering organization or counseling 

Step by step instructions to utilize Twitter for social offering and to build deals 

Step by step instructions to utilize Twitter to achieve groups of onlookers you can't reach generally 

Why you should not utilize Twitter as a spam device 

Supporting Resources 

Gathering of people Analysis (worksheet to assist you with organizing your specialty) 

Welcome to the Inspiration Age (scene 170) 

50 Ways to Inspire Your Audience (white paper) 

Twitter Persona (worksheet to assist you with building up your Twitter Persona) 

Twitter in a Nutshell 

Twitter Lists in a Nutshell 

Hashtags in a Nutshell 

7 Metrics to Measure Value of Your Content in the Inspiration Age (scene 172) 

Should You Narrow Your Marketing Niche? (scene 171) 

Brand Humanization in a Nutshell 

20 Tips to Humanize Your Brand

5 Important SEO tips

5 Important SEO tips

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Don’t expect visitors with SEO If you have a website and you are working on it but not on SEO then your website will not get any visitors. 

In order to get visitors you need to work on SEO. If you won’t do it search engines such as Google will not rank and categorize your website for the relevant keywords. Do both off-site SEO and on-site SEOIn order to become a successful blogger, you need to work on both sides of the SEO which are on-site and off-site. 

You will not be able to get great results if you will only focus on one side of the SEO. Do the SEO nowIf you wait longer for the SEO strategies and work then there is a big possibility that your competitors will go further ahead of you. 

It would become a lot harder to rank higher than your competition. Know about your competitionYou have to do a little research and find out your competitors. 

You only have to enter the specific keyword in the search box and you will know your competitors. Try to focus on their on-site and off-site SEO strategies and see what it takes to beat your competition. Websites are not same If you think about the SEO strategy which your competitors have works for you then you are thinking wrong.

Every website is different and you need to make the SEO strategy according to your own website.

11 AdSense Tips And Tricks To Maximize Your Earning Potential

AdSense is a great tool for monetizing your website. Unfortunately, a large number of users fall prey to some common mistakes and never even realize that they’re functioning way below their maximum earning potential.

Here are a few AdSense tips that will help you optimize your website for both higher revenue and an enhanced user experience.

1. A/B test your ad units

ab testing

Experimenting allows you to pit one variation of ad settings against another variation and select the one that performs the best. You can compare the performance of text-only ad units to ad units that have both text and display enabled, or analyze the effect of changing the color of ad text on ad performance, or determine the impact on your revenue by serving ads in the sensitive and/or general categories.

Although you need a little tech-savvy to navigate your way through the entire process of preparing your experiment, creating your experiment, monitoring your experiment, and finally choosing your winner—it’s all well worth the effort.

(Note: If you’re looking for a smarter, automated solution for this, you could try out our advanced A/B testing software, which automatically creates ad multiple variations for you and then selects the combination that performs the best.)

2. Use multiple ad units to maximize conversion

multiple ads

A simple way to bump up your AdSense click rate and revenue is to place ad units of more than one type (AdSense for content, link, and search) and in different sizes on your pages. This way, your users are served more ads from Google’s large ad inventory, increasing the probability that they will end up clicking on one of them.

Make sure that the best-located ad on your web page shows up first in your HTML code. This will ensure that your most visible ad real-estate is taken by ads that place the highest in the auction—increasing your revenue.

And remember to adhere to the AdSense maximum ad policy, which is up to three AdSense for content units, up to three link units, and up to two search units on each page, to avoid having your account banned.

3. Limit the number of ads above the fold

limits above the fold ads

In web design terminology, “above the fold” refers to the portions of a web page that are visible without scrolling. When too many ad units are placed above the fold, users get turned off because finding the content that they came in for, gets difficult, and the tendency to exit the page increases. As a result of this, Google now penalizes such pages. 

Here’s an excerpt from the Google Webmaster Central blog:

“As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites that place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.“

4. Optimize the color impact of text ad units

create ad style

Experimenting with the color of text ad units is essential to increasing their visibility. An ad style that work on a light website theme may look too bright and distracting on a darker one, turning users away not only from the ad but from the web page.

For the most unobtrusive user experience, match the background and border color of the ad unit to the background of the page where the ad will be placed.

For a more distinct ad, match background and border colors to your website, but don’t match them exactly to where the ads are placed. Try out different styles and measure ad performance over time to settle on the best performing format.

5. Create and implement responsive ads

respnsive ads

This ties into a larger point of implementing a responsive design on your website (which is something you really need to do if you’re running a website in 2015). Wikipedia explains 

responsive design as follows:

“Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, mobile phones).”

Last year, Comscore reported that mobile platforms — smartphones and tablets — combined account for 60% of total digital media time spent, up from 50% a year ago. If your website is not optimized for these devices, you’re missing out on a big opportunity to capture this audience.

So what does this have to do with AdSense, you ask? Well, AdSense plays well with responsive design, and allows you to generate codes for responsive ad units, which automatically resize themselves to offer the best viewing experience to the mobile audience. Do this now because that 60% is a number that’s only going to go north.

6. Link your AdSense and Analytics accounts

links adsense and analytics

Linking your AdSense and Google Analytics accounts gives you access to AdSense metrics such as revenue, clicks, and impressions which you can add to your favorite analytics reports to get a better understanding of how well your pages or content is monetizing.

This data can assist in optimizing your site such as the optimal ad load or what type of content to focus on.

Once you’ve linked your properties, you can use insights from Analytics to refine and optimize your AdSense ad units, improving the overall performance of your website.

7. Keep your design and content user-focused

In the mad race to increase ad revenues, it’s easy to lose sight of the real goal of why your website or business exists in the first place—to provide value to users.

Use a judicial mix of ads and content so that users are not overwhelmed by the former. Sometimes ads are placed haphazardly on the web page and in between content without any thought to usability or aesthetics.

Even Google says that to get the most of your account, you should first consider the user and then think about anything else. Doing it the other way around is like putting the horse before the cart, it’s never going to work.

8. Publish high-quality content on a regular basis

This really is the big one, the other points are all just tweaks in one way or another—but when it comes to AdSense earnings, content really is the king.

Simply put: No traffic, no money; more traffic, more money.

But this is always easier said than done. It helps to publish content about a topic that you’re both interested in and have some level of expertise in, as people will then be more likely to view you as an influencer on your topic.

Google’s algorithm rewards websites that publish content on a regular basis with a higher ranking, and consequently, higher traffic—so make sure your publishing is more predictable than erratic.

Finally, going the extra mile to optimize your content for search engines can yield great results in terms of organic traffic, especially, in the long run.

9. Build an audience before setting up AdSense

Though it may be tempting to set up AdSense on your website right after you’ve published the first piece of content—the temptation is best avoided.

Cluttering your website with ads before anybody really knows about it will likely put visitors off, and consequently, they’ll be less likely to share or link to it. This limits your ability to emerge as an authority in your niche.

Focus instead, on winning a sizable audience in terms of email subscribers, RSS readers, and monthly visitors before you start displaying ads.

10. Go easy with the blocking and filtering

Each ad that you block by URL will be one more ad that won’t be bidding for space on your website in the auction—effectively reducing the earning potential of that ad space.

Furthermore, advertisers whose ads you block may decide that they don’t want to advertize with you in the future. The same thing happens when you filter out entire categories, but on a larger scale. Don’t block ads unless it’s absolutely necessary.

11. Keep yourself updated

Subscribe to the official Google Inside AdSense blog, so that you’re always up-to-date with the latest news about the platform from the creators themselves.

Apart from this, the Google help center has this brilliant AdSense optimization overview that you could look at and take ideas from to get more mileage out of your AdSense account.

There’s also a free online course that Google runs, which aims help publishers earn more money from their website.

If you just follow the links mentioned here and treat them as your guide to AdSense, you’d do better than 90% of the people using the system.

11 AdSense Tips And Tricks To Maximize Your Earning Potential

Google AdSense: Important Tips And Tricks

 Google AdSense: Important Tips And Tricks

Google AdSense Tips and Trick is aTechWelkin compilation of experience based advices. My suggestions are practical and easy to understand as well as easy to implement. These tips will solve your AdSense problems and help you make money using AdSense.

Our posts on various issues related with Google AdSense. We highly recommend that the new users of AdSense go through all these posts to learn answers, tips and tricks that are very important for you to do better in making money through contextual advertising.

AND yes, this list keeps growing as we add more and more tips. Subscribe to our newsletter and keep getting all our AdSense related new articles by email!

Reasons and Solutions Low AdSense CPC )

Are you wondering why your AdSense CPC is low as $0.01? Let’s understand the reasons behind it and also the ways to increase your average CPC.

“Sometimes just one click can make you significant money and sometimes several clicks fail to yield even half a dollar! The primary reason behind this phenomenon is that of the low Cost Per Click or CPC. Analyze your AdSense control panel and you’ll find the CPC rate of ad spaces you have got. Lets see what are points that determine CPC.”

These tips will help you using Google AdSense in much smarter way.

These tips will help you using Google AdSense in much smarter way.

Ads in a Fixed Floating DIV

Answer to an often asked question. My advice to AdSense users is to focus on continuous good quality content and have some patience.

“Users of Google AdSense often ask a question: Is it okay to show AdSense advertisements in a fixed div element (created by position:fixed in the style property). Well, the answer is that it is illegal to do so. You should not place ads in fixed floating divs because it is against the Google’s Ad Implementation Policy, which states”

How to Use Section Targeting

Learn how to use section targeting in Google AdSense and reap the benefits from this simple must-to-be-implemented tip. Your CPC and CPM rates will get advantage from section targeting.

“Section targeting is a mechanism to ensure that the algorithm gets the right content to decide about ad serving. The mechanism is very simple. You just need to put markers in your blog’s code to tell the algorithm about the content that should be considered.”

Google AdSense:

 A Newbie’s Guide

Learn a few very basic things that you should know if you’re thinking of making money by putting Google AdSense ads on your blog or website.

“Lately, I began paying attention to Google AdSense and how to use it to generate income. For obvious reasons, people have a lot of interest in Google AdSense but what I have sensed is that most people are ignorant of many important things related with AdSense. This series of articles will tell you everything that you need to know to become a successful AdSense businessperson.”

First Ad Matters a Lot

An important AdSense optimization tip which can make your highest Click Through Rate (CTR) ad block to attract the highest Cost Per Click (CPC) as well.

“harvesting the full potential of these ads requires a bit of more work and tweaking. You need to do a few things in order to optimize your ads and revenue you get from them. Today, I will talk about the importance of the first Google ad in your webpage.”

Yellow Box Appears for a Brief Moment

Many people face the problem of flash appearance of a light yellow box right before the Google AdSense ad appears. Learn the reason and solution of the problem.

New AdSense users sometimes face the problem of a light yellow colored box. This light yellow box appears for a moment in space of the AdSense ad. Box disappears on its own after a second or so. AdSense publishers look hard but don’t find any way to stop this box from appearing. 

Let’s see why this yellow box appears and how to get rid of it.. Read more at: http://www.techwelkin.com/google-adsense-yellow-box-appears-for-a-brief-moment

Google Penalty: 

Why You Should Not Copy Content

Penalty from Google can decrease your search traffic and confuse you!

Penalty from Google can decrease your search traffic and confuse you!

“Many people who believe in shortcuts of making money tend to fall for the trap of deliberate content duplication. Attracted by advertisements like “Google blessed me with $500 a day” –they feel that there cannot be any easier way to make money than setup a website and place AdSense on it!”

Ad Blindness: How to Avoid and Overcome

Learn how to mitigate the effect of ad blindness (also known as banner blindness). Use these simple tips to boost your CTR and revenues through ads.

“Website owners who display advertisements on their web pages sooner or later face the effect of a phenomenon called “ad blindness”. This is also known as “banner blindness”. Ad blindness is important to understand and resolve because it could severely hit your click-through rate (CTR) and therefore lower your revenue through ads.”

Use of CSS to Alter Look of AdSense Ads

Regular AdSense publishers are not allowed to use CSS to alter appearance of ads. Only Premium Publishers are given this privilege.

“Many AdSense publishers become desperate when their CTR and CPC seem to have become adamant and just refuse to boost up. After seeing that all the ad style juggling through AdSense standard options does not make a big difference –they begin to think of modifying their ads’ look using CSS.”

Benefits of Linking Google AdSense and Analytics

Uncover hidden information by linking up two great SEO tools from Google. It’s easy process and full of benefits.

“Google Analytics is one of the best tools around to keep track of traffic on your website. Analytics provides comprehensive data and easy-to-use reports for your consumption. This information can greatly help you in customizing your website and content in order to serve your visitors better.”

What Type of Blogs Attract High CPC Ads?

“Answer to an frequently asked question. New AdSense users and new bloggers often want to know how to earn more money advertisements. But there is no shortcut!”

Google AdSense: PIN was not Received

Non-receipt pf AdSense PIN is a common problem.

Non-receipt pf AdSense PIN is a common problem.

If you don’t receive AdSense PIN by post, your payment will remain on hold. Learn how to get your AdSense PIN or upload ID for verification and begin to show commercial AdSense ads on your website.

“The next day when Harry logs into his AdSense account to see how much he has earned. First thing that might disheartens him is the figure of earning from previous day ($0.00 or may be $0.01) … On top of this, he finds a message from Google that their payment is on hold. Tension!”

Only 3 Ad Units Per Page Are Allowed

Learn the maximum number of AdSense ad units allowed on one page. You must not overload your webpage with ad units, link units etc. Good content is the key.

“In a large number of cases, frustration sets in and AdSense users begin to find ways to increase their income through AdSense. More often than not, AdSense users begin to add more ad units in their website. They hope that more the ad units higher the chances of getting clicks.”

Decrease in AdSense Revenue

Learn why you AdSense revenue is declining. Do not worry, focus and find the cause of decrease in AdSense income from your blog. Such decline is reversible.

“Many people have asked me about unusually low Google AdSense revenues in previous month (June 2012). They all say that while the traffic and number of clicks on their websites remained more or less same throughout the month but the Cost Per Click (CPC) staged a nosedive.”

Best Ad Sizes and Types

New AdSense publishers often ask questions about which ad sizes and types perform better. Learn about the best ad size and types as per our experience.

“Although it is almost impossible to crown a particular type and size of ad as best performer because difference ads perform differently on different websites but still, based on our experience with Google AdSense, here are our views.”

AdSense Backup Ads:

 Show Other Ads from Another URL

Backup ads are very useful especially if your pages do not attract much of targeted ads from Google AdSense. Blank space can be cleverly utilized to your advantage through backup ads.

“When you create a new ad unit in AdSense control panel –Google gives you an option of specifying what it should do if there are no targeted ads available. The default option is “Show blank space”… but, instead of selecting this option, it is much better idea to use backup ads instead of just wasting the precious ad space. Why to leave it blank if you can show something else there?”

Do not waste precious ad space. Use AdSense Backup Ads.

Do not waste precious ad space. Use AdSense Backup Ads.

I hope that following these tips will help you in making good online income from Google AdSense. Please let me know if you have any other questions about this amazing product. I write articles to help bloggers achieving success. Do subscribe and receive latest tips from me. Thank you for using TechWelkin.

Google AdSense: Important Tips And Tricks

25 Email Marketing Tips for Small Businesses

Email is not dead, actually it is still one of the best ways to find new customers, make more sales or create a tribe of loyal followers. Small businesses either operating online or offline have a lot to gain form email marketing but yet many of them ignore it losing many opportunities.

Whether you are running an online shop, blog or services website, email is a great way to stay in touch with your current customers and one of the most efficient ways to convert potential customers to customers.

Many people believe that the growing use of social media altered the role of email as a powerful marketing tool but this is far from truth. Recent email marketing statistics (July 2013) indicate that:

44% of email recipients made at least one purchase last year based on a promotional email.

7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.

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56% of businesses say they plan to increase their use of email marketing in 2013

For every $1 spent, $44.25 is the average return on email marketing investment. 

How to grow your email list

The core of every email marketing campaign is the email list and having a quality email list can make the difference when it comes to conversions and return from your campaign. Growing your email list takes time and effort and the following tips will help you do it correctly.

1. Give them different options – Make it easy to register

This is the first and perhaps one of the most important steps. You need to make it easy for people to register to your list. No need to ask for too much information (a name and email is enough) or to have long and cluttered registration forms.

Try to make it ‘single click’ i.e. people enter their name and email in the registration box and they click ‘Register’. Once they confirm their email, they are on your list.

If you want to take it a step further you can also allow people to register to your email list using their social media accounts. It’s easier for them and you also get to connect with them on social media as well.

2. Offer incentives – Why should someone register on your list?

Why should someone give you their email address, what is the benefit for them? Make sure that the benefit is shown clearly in the registration form/box. Are you going to help them with something, do they get free ebooks, discounts for their next purchase, coupons etc?

3. Position of the registration box does matter

Where you place the email registration box affects the number of people that will register on your list. Best practices include having the registration box:

Above the fold (i.e. in the part of the page that is visible without scrolling)

Top right sidebar – if are using sidebars then the top right is ideal for the email registration box

At the bottom of your articles – if someone reads your articles till the end then most probably they like what they are reading and are more likely to want to read more from you.

Footer – Another high converting place for email sign-ups is the footer. This is especially true for online shops and websites that have pages and not posts

Homepage top – Many popular websites and marketers use this method to get more email subscribers. Having the sign up form on the top of your homepage will generate more signups.

4. Give them info about what to expect and when

Tell your subscribers what kind of information to expect from you (new posts, infographics, coupons, offers, etc) and when (every day, every week, whenever you have a new post etc.). Be honest and try not to promise something you cannot deliver otherwise your email marketing efforts will fail.

5. Make it personal – Customize your messages

When you use a software or vendor to send out the emails spend some time and customize the messages that go out with each email. Try to make the registration process easy and inform the users what is happening at each stage. For example once they enter their name and email the first time, let them know that they need to confirm their email address in order to finalize the registration.

6. Make the text easy to read and scan and use alt tags for images

Don’t expect that people will read your email every time or that they are willing to spend too much time on it. The best practice is to assume that you have a couple of seconds to grab their attention (from the time they see the email) so work on your titles and the formatting of your email to make it easy to read but also scan.

Use headings and small paragraphs and if you decide to use images make sure that you also set the ALT tag since most email clients do not show images by default.

7. Use social media as the medium to get more email subscribers

Your website is not the only medium to increase your email subscribers. You can use Facebook, Twitter, Google+, Pinterest and any other social network you are using to get more emails. Don’t be afraid to ask your followers to register on your list but don’t forget to also explain the benefits from doing so.

8. Don’t overdo it and don’t break your promises

Sending our more emails than promised will not necessarily generate better results. If you promised to send one email per week then do not start sending more but create a weekly digest instead. You can give them options to change their subscription preferences and get more emails from you but don’t break your initial promises.

9. Send them the info they need to read in the email

Yes emails are a great way to get more visitors to your website but when running an email marketing campaign to increase sales, you primary target is to achieve more conversions and not more visits.

For example let’s assume that you are selling online courses and you run an email marketing campaign using the targeted list from your blog. In the email you send out make sure that the subscriber can read everything they need about the course within the email and they only need to go to the website to make a purchase or read more reviews or further details.

10. Most emails are read on mobile

It’s no surprise that:

43% of emails are read over mobile devices and this is expected to rise to more than 50% by the end of 2013!

39% of marketers have no strategy for mobile email

The above statistics show two important things, first is that your emails should be mobile friendly and second that you need to have a mobile strategy. So, before finalizing your next email campaign make sure that it is tested against all major mobile devices (you can use mobile emulators to see how the email looks on different devices).

11. Monitor results and take corrective actions

Whether you are running an SEO campaign, social media marketing or email marketing campaign it is important not to ‘set it and forget it’ but to run it, monitor the results (email open rate, click rate, unsubscribe rate, conversion rate etc.), take corrective actions and run it again.

This is a continuous process until you get the desired results. As you get more experienced you can also do market segmentations and pre-pilot and pilot phases but in the majority of the cases what is important is to perform some basic monitoring and control.

12. Keep an eye on your competitors

Register on your competitors email list and see what techniques they are using, what kind of emails they send out, how often, what kind of products they promote etc. Your intention is not to copy or mimic your competitor’s practices but to make sure that you are ahead of them.

13. Make it easy to unsubscribe

Don’t try to hide the unsubscribe button believing that this will keep someone on your list. It’s better to have them unsubscribed rather than have you on their spam list.

14. Create a content marketing strategy for your email marketing campaigns

You should clear out some basic concepts about marketing strategies. Content marketing is not the same as social media marketing and certainly not the same as an email marketing. On the contrary your email marketing campaign needs to have a content marketing strategy i.e. what type of content to deliver by email and when to deliver it.

In simple words make a plan on what type content you will send out in the next few months and ensure that it has a purpose and meaning, you can also use some of the content marketing tips to make your content more interesting for your subscribers.

15. Use email to make cross selling and up selling

If you haven’t already registered with Amazon.com, make sure that you do so and watch what they are doing with their email marketing strategies. When you view a product on amazon you will receive an email in a few days with similar suggestions and when you buy a product you will receive an email with more products to buy.

Maybe you don’t have the means to do this kind of analysis but if you get to know your list better, you will also understand your customers and niche.

16. Include your social media profiles in the email as well

I already mentioned that you should use social media to grow your email list, but you should also use your newsletters as a way to grow your social media profiles as well. The simplest and most effective way is to add the social media buttons in your newsletter so that your subscribers can share the content but also connect with you in the various social networks.

Most common email marketing mistakes made by small business owners

Besides that above tips that will help you increase your subscriber count, you can also learn from the mistakes of others and get better results by avoiding these common mistakes made by small business owners.

17. Not having an email list in the first place

This is silly to even say it but the first email marketing mistake is not having a list in the first place! There is absolutely no excuse for not maintaining an email list for your online business or website.

If you are reading this and have no email subscriber list yet, you now know the first thing you should do after you read this article.

18. Having a list but not sending out newsletters

Second mistake, it to keep a list and gather customer emails but never send them a newsletter or email. This is perhaps the most common mistake I’ve seen all these years and the excuse is always the same: “We were planning to send out a newsletter but never made it”.

There are no excuses, you have many benefits to gain from communicating with your customers or readers and if you can’t do it hire someone to do it for you.

19. Not offering incentives for signups

If you have a content driven website the incentive to signup is the content itself but if you are selling goods or services then you may need to give some incentives (i.e. discounts, special deals) for someone to sign-up.

Not taking the time to think about incentives and others ways to increase your email list is a major reason for not getting a good return from your investment.

20. Buying emails from other sources

Shortcuts do not bring results – this is true for almost all online activities. If you think that you can have success by purchasing emails from some site on the Internet then you are wrong. Try to grow your email list naturally and using white hat techniques and don’t get into troubles by buying email lists or false hopes.

21. Not asking for email verification

It’s an extra step but what is important for email marketing success is the quality of your email list and not the quantity. Better ask for email verification and get less subscribers rather than not using verification and be loaded with inactive email accounts.

22. Not following best practices for sending out the emails

When you want to send bulk emails you need to follow best standards and practices otherwise you will be considered a spammer.

For example you need to have your address in the email together with an unsubscribe button, you need to remind subscribers where you got their email address and you need to send both an HTML and text only version. These are just some examples, your email vendor should be able to guide you through the process.

23. Don’t use a vendor for sending bulk emails

It’s a mistake to try and send emails without using a vendor. Many people think that they can use outlook or Gmail to send bulk emails but this is far from recommended. As explained above there are many risks involved and it’s better to use a pro service that will protect you from making mistakes. Most email marketing companies have free packages for small businesses so cost is not an issue.

24. Not doing A/B testing

An email marketing campaign is far from static. Besides monitoring the performance you should also make several tests and find out which of them produce better results. A few examples of tests you can perform:

Time to send emails – What time/date converts better

Position of the signup box – What position of the sign-up box brings in more subscribers

Type of emails – Do plain emails perform better than emails with more text, headings, images etc.

Subject titles – Which titles have the bigger open rates (long titles vs short titles etc)

Use of images – When you use images in the email does it produce more clicks?

25. Not asking users to add you to their contact list

Last but not least, it is not bad to ask from your subscribers to add you to their contact list. This will ensure that your emails will not be considered as spam and you increase the number of people that receive your emails.

Conclusion

According to a statistic there are over 3.6 billion email accounts in 2013. Almost everyone online has an email address and it is still one of the most effective ways to contact and engage with your customers. Small businesses MUST have an email marketing strategy and take advantage of the many benefits a successful campaign has to offer.